Yaritza Rey, better known as "YARI" is a makeup, hair and fashion stylist in Puerto Rico who needed a new brand identity for herself. She puts her personal stamp in all that she does, that's why her own signature was the inspiration to create her new brandmark. We also created a slogan for her using a play on words with her last name "REY" (meaning King in Spanish) to develop the phrase "Your beauty deserves the ROYAL treatment". The result was a flirty, playful and stylish identity with a personal touch.